I had a campaign that generated some pretty amazing results. Amount Spent: $14.54 Purchases: 29 Cost Per Purchase: $.50 Conversion Value: Over $13,000 Return On Ad Spend: Over 900 Sounds crazy, right? Yeah, it is. Because it’s fake. Here’s what happened… The Explanation As much as I wanted to take credit for these results, I... Read more »
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Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager. Let’s take a closer look… How it Works Conditional Formatting allows you to have Meta automatically format cells based on performance. For example, red is bad and green is good. In... Read more »
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Some advertisers are seeing a new option to combine likes and reactions for similar ads. Do you have it? Let’s take a closer look at where this is and how it might work… Social Information Within your Advertising Settings, you may see a new section for Social Information. It reads: Control how Meta shows social... Read more »
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