Meta adds automatic customer exclusions to Customer Lifecycle Strategy. Here's how they work, their benefits, and limitations.
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Advertisers have long flown blind on CTA buttons. It makes sense that “Learn More” might drive more clicks while “Shop Now” would drive more intent. But it’s also never been clear how much these CTA buttons matter. Finally, we might have some helpful information. You may have seen the following message recently when creating an... Read more »
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Learn how Meta Sequenced Events let advertisers optimize for qualified website leads based on two events completed in order.
The post Meta Sequenced Events: Optimize for Qualified Website Leads appeared first on Jon Loomer Digital.
When you choose the “maximize number of conversions” performance goal, you have to select a conversion event. This could be a standard event (like “purchase”), a custom event, or a custom conversion for the specific product that you’re selling in the ad. Using a custom conversion can make sense, and it’s not technically wrong. But... Read more »
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Learn the fundamental principles of creating Meta ads, from formats and copy to placements, landing pages, tracking, and performance.
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Local businesses present a special kind of challenge for Meta advertising. Your potential audience is limited, and you’re often focused on foot traffic instead of conversions. More often than not, budgets are also lower. While it’s a challenge, don’t overthink it. Performance Goal If you’re able to optimize for a purchase or lead, you’re at... Read more »
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Compare Meta One Business plans across Essential, Advanced, Expert, and Max, including pricing, features, limits, and overall value.
The post Meta One Business Plans: What You Get at Each Tier appeared first on Jon Loomer Digital.
If you’ve enabled the option to test new AI generation features in Advertising Settings, you may see a new enhancement. I’ve had these test features enabled for a few years now, but there haven’t been many changes in a while. But of the eleven features that can currently be tested on my account, I’m seeing... Read more »
The post What is the Landing Page Experience Enhancement? appeared first on Jon Loomer Digital.
Meta’s new Muse AI agent can research, build, and monitor. Here’s what I learned from using it and the tool I built in one evening.
The post What I Built With Muse, Meta’s New AI Agent appeared first on Jon Loomer Digital.
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