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Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?
The post Should You Automatically Apply Delivery Recommendations? appeared first on Jon Loomer Digital.
I am testing an AI-powered chatbot that is trained on more than 140 pages of my website. Here's the app I'm using and how it's set up...
The post Testing: AI-Powered ChatBot Trained on Website Content appeared first on Jon Loomer Digital.
You may not be getting as many leads as you could be from your Meta lead ads because of this setting that most advertisers miss...
The post Are You Restricting Your Meta Ads Lead Forms? appeared first on Jon Loomer Digital.
Advantage+ Shopping campaigns allow Advertisers to create a streamlined campaign driven by machine learning with a focus on online sales...
The post Create an Advantage+ Shopping Campaign appeared first on Jon Loomer Digital.
Don't obsess over metrics that don't matter. Break metrics down into primary, secondary, and tertiary groups. Here's what to consider...
The post Effective Meta Advertising: Key Metrics Simplified appeared first on Jon Loomer Digital.
Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience are often misunderstood (with reason). Let's clear it up...
The post Advantage Targeting: How Meta Audience Expansion Products Work appeared first on Jon Loomer Digital.
Stop overthinking it. Stop overcomplicating it. There are always exceptions, but you're better off keeping Meta advertising simple...
The post Keep Meta Advertising Simple for Optimal Success appeared first on Jon Loomer Digital.
Be ethical to a fault. Make it a habit. Pushing the line has short-term benefits but bad long-term risks. Know the lines you will not cross.
The post Be Ethical to a Fault for Meta Advertising Longevity appeared first on Jon Loomer Digital.
If you've advertised for multiple years, do not get stuck in your ways. Things change. You need to change, too. Update your assumptions...
The post Update Your Meta Advertising Assumptions appeared first on Jon Loomer Digital.
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