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Do you have this problem with custom events? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not... Read more »
The post Custom Event Bug in Ads Manager appeared first on Jon Loomer Digital.
When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do? In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may... Read more »
The post What Do You Want People to Do? appeared first on Jon Loomer Digital.
So many content creators try, but most fail. Why is it so difficult to stick to a consistent content creation routine? Here's the secret...
The post The Secret to Consistent Content Creation appeared first on Jon Loomer Digital.
What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never... Read more »
The post Do Old Verified Pages Get Benefits? appeared first on Jon Loomer Digital.
Did you know I speak Spanish fluently? Unfortunately, I don’t. But with the help of AI, it’s a virtual reality. Using a tool called HeyGen, I uploaded a video that features at least 30 seconds of me speaking. It then regenerated the video from English to Spanish. It didn’t just generate captions and translate them... Read more »
The post AI-Powered Video Translation appeared first on Jon Loomer Digital.
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
The post Hidden Advantages of Custom Events to Meta Advertisers appeared first on Jon Loomer Digital.
Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. My potential leads and customers are those... Read more »
The post Create a Custom Event for Quality Traffic appeared first on Jon Loomer Digital.
Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience. But Meta needs to separate verification from the paid subscription. Many businesses may want to get verified but don’t want the extra benefits. Charge a... Read more »
The post How to Improve Meta Verified appeared first on Jon Loomer Digital.
These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. This is one benefit of custom events with Google Tag Manager. One of the custom events I create... Read more »
The post Custom Events to Replace Link Clicks appeared first on Jon Loomer Digital.
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