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I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an outbound link to report a conversion. Otherwise it would be a view-through conversion. But Meta’s documentation is ambiguous at best, so I created a test to prove it one way or... Read more »
The post My Click Attribution Test appeared first on Jon Loomer Digital.
In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but it requires a ton of context. Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach... Read more »
The post Return on Ad Spend from Remarketing appeared first on Jon Loomer Digital.
After more than 10 years, I've discovered that Meta doesn't define click attribution the way I thought it did. It took a test to uncover it.
The post Uncovering the Reality of Meta Click Attribution appeared first on Jon Loomer Digital.
There’s an update to Traffic campaigns that will allow you to send people to your Facebook page. Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This allows you to “send traffic to an Instagram profile,... Read more »
The post Facebook Conversion Location for Traffic Campaigns appeared first on Jon Loomer Digital.
Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation, I can’t answer it with 100% certainty. Let’s discuss… The Question As you know, Meta utilizes click and view attribution, so conversions are reported by default that happen within 7 days... Read more »
The post Does Click Attribution Require an Outbound Click? appeared first on Jon Loomer Digital.
There’s a new Advantage+ Creative enhancement called Enhance CTA. Here’s how it works… What Is It? When viewing your Advantage+ Creative enhancements, you may a new option for Enhance CTA. Here’s how Meta describes it: We’ll pair key phrases with your CTA in overlays on Stories to share information about your offerings and encourage action.... Read more »
The post What is Enhance CTA? appeared first on Jon Loomer Digital.
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.
The post Recommended Aspect Ratios By Placement for Meta Ad Creative appeared first on Jon Loomer Digital.
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s discuss… Creative Upload Process When you upload your ad creative, Meta recommends three aspect ratios: 1:1 9:16 1.91:1 Meta applies these aspect ratios to different placement groups. But this process desperately... Read more »
The post Meta Recommends 4:5 Aspect Ratio appeared first on Jon Loomer Digital.
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription to launching “Less Personalized Ads.” Let’s discuss… Meta’s Announcement Here’s what Meta said about “less personalized ads”: Over the coming weeks, people in the EU who choose to use Facebook and... Read more »
The post Less Personalized Ads in the EU appeared first on Jon Loomer Digital.
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