It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it official. Let’s unpack this short message. Meta’s Main Points …we are expanding ads in Threads to all eligible advertisers globally… Meta began a test among a small group of advertisers and... Read more »
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I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and I’m seeing it in one account. This helps answer a lot of questions I’ve had about how this works. Eligibility First, three campaign objectives are eligible: Sales Leads Engagement It’s any case where you... Read more »
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An overview of 11 new Meta Lead Ads features that can improve lead quality and reduce costs. Which do you have in your ad accounts?
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I had a campaign that generated some pretty amazing results. Amount Spent: $14.54 Purchases: 29 Cost Per Purchase: $.50 Conversion Value: Over $13,000 Return On Ad Spend: Over 900 Sounds crazy, right? Yeah, it is. Because it’s fake. Here’s what happened… The Explanation As much as I wanted to take credit for these results, I... Read more »
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Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager. Let’s take a closer look… How it Works Conditional Formatting allows you to have Meta automatically format cells based on performance. For example, red is bad and green is good. In... Read more »
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Some advertisers are seeing a new option to combine likes and reactions for similar ads. Do you have it? Let’s take a closer look at where this is and how it might work… Social Information Within your Advertising Settings, you may see a new section for Social Information. It reads: Control how Meta shows social... Read more »
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Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it...
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Meta is inviting more advertisers to implement a GA4 integration with their Meta Events Manager. This allows you to map GA4 events to your Meta events. But the question is why should we do it in the first place? Let’s investigate… Meta’s Own Words Meta’s only current page of documentation is a step-by-step guide. But... Read more »
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There’s an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate… What is Value Optimization? When using the Sales or Leads objectives with the website conversion location, you have the option to use the “Maximize Value of Conversions” performance goal. Instead of... Read more »
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