It’s common for advertisers to micromanage their ads, turning off the versions that get the worst results to leverage top performers. The thought is that by forcing the algorithm to only show the best ads, you’ll be more efficient. Here’s what I think… Countering the Algorithm Meta’s delivery algorithm updates in real time to get... Read more »
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Meta is updating ad previews. Do you have the new design? You’ll see this message at the top: Old vs. New The old version featured one preview on the left, and you could select from different placements by clicking smaller thumbnails on the right. The new version features everything equally in two columns. At the... Read more »
The post Update to Ad Previews appeared first on Jon Loomer Digital.
This is a feature that not everyone has yet. It’s available for Sales campaigns where Website is your conversion location. You will also need to use of these conversion events: Add payment info Add to wishlist Add to cart Purchase Initiate checkout Start trial Subscribe Within the Ad At the ad level, you can toggle... Read more »
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