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Free Webinars

[Updated October 29, 2016]

The following are replays for free webinars hosted for beginner, intermediate and advanced Facebook advertisers.

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3 Problems with Remarketing

3 Problems with Remarketing

Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you that it’s not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing, there is plenty of truth in this point of view. Others swear by... Read more »

The post 3 Problems with Remarketing appeared first on Jon Loomer Digital.

4 Questions to Ask About Conversion Results

4 Questions to Ask About Conversion Results

Advertisers love to share amazing conversion results to impress clients, potential clients, and other advertisers. But those results are often too basic, leaving out important information. You should ask these questions to get important context… 1. Who is the Targeted Audience? If it’s remarketing, results tend to be view-through heavy. Remarketing has a tendency to... Read more »

The post 4 Questions to Ask About Conversion Results appeared first on Jon Loomer Digital.

No Community Notes for Ads

No Community Notes for Ads

Mark Zuckerberg recently announced some rather controversial changes to content moderation. Meta is eliminating fact checking in the US, replacing it with Community Notes. This is a feature Meta is stealing from Twitter, no surprise. It allows the community to determine whether or not something is true. I’ll withhold judgment on this feature for now,... Read more »

The post No Community Notes for Ads appeared first on Jon Loomer Digital.

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