Facebook Pixel Basics

What is Predicted Lifetime Value (pLTV)?

What is Projected Lifetime Value (pLTV)?

Predicted Lifetime Value (or pLTV) value optimization helps you acquire high-value customers using your own long-term value predictions. Here is what I’ve learned from Meta’s developer documentation on the feature… How it Works Predicted Lifetime Value (pLTV) is built around a single conversion event that helps predict value. So maybe you can predict that the... Read more »

The post What is Predicted Lifetime Value (pLTV)? appeared first on Jon Loomer Digital.

ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters

ChatGPT ads now include automated bidding, placement controls, and new URL parameters for third-party tracking.

The post ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters appeared first on Jon Loomer Digital.

Meta Ads AI Connectors Get More Security Controls

Meta adds more security controls for AI Connectors, giving advertisers better ways to limit access to ad accounts and sensitive actions.

The post Meta Ads AI Connectors Get More Security Controls appeared first on Jon Loomer Digital.

What is Custom Attribution?

Some advertisers have a new option when selecting the attribution model. In addition to Standard and Incremental attribution, there’s an option for Custom. This could be worth considering, depending on your setup. What Is It? Here’s how Meta defines it: Optimize ad delivery based on data from a partner or in-house analytics tool you connected.... Read more »

The post What is Custom Attribution? appeared first on Jon Loomer Digital.

Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality

Meta is testing Sequenced Events and Preferred Lead Answers to help advertisers improve lead quality from instant forms.

The post Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality appeared first on Jon Loomer Digital.

Exclusion-Only Custom Audiences

Learn how to create and use exclusion-only custom audiences in Meta Ads, including limitations, targeting restrictions, and use cases.

The post Exclusion-Only Custom Audiences appeared first on Jon Loomer Digital.

15 Years of Facebook and Meta Advertising

A year-by-year look at how Facebook and Meta advertising evolved from 2011 to 2026, based on 15 years of firsthand coverage.

The post 15 Years of Facebook and Meta Advertising appeared first on Jon Loomer Digital.

Should You Start with Fewer Ads?

The dominant strategy right now is to start a campaign with a high volume of ads. While the intent might be right, I don’t believe in the execution. Let me explain why it makes sense for most advertisers to start with a small number of ads… The Problems with More Ads Let’s say you start... Read more »

The post Should You Start with Fewer Ads? appeared first on Jon Loomer Digital.

Meta Can Now Rewrite the Text on Your Ad Images

Meta can now rewrite the text on your ad images while preserving the original design. Here’s how this Advantage+ Creative feature works.

The post Meta Can Now Rewrite the Text on Your Ad Images appeared first on Jon Loomer Digital.

Log in to your account

What's new in the Blog

Recently Added

What is Predicted Lifetime Value (pLTV)?

ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters

Meta Ads AI Connectors Get More Security Controls

What is Custom Attribution?

Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality

Exclusion-Only Custom Audiences

15 Years of Facebook and Meta Advertising

Should You Start with Fewer Ads?

Meta Can Now Rewrite the Text on Your Ad Images