Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll get AI-generated options. This includes versions of your creative with AI-generated background variations… and also new AI-generated images inspired by your original creative. When selected, they’ll be used in place of... Read more »
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Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But it’s time to consider whether your obsession is still worth your time. Things Have Changed There was a time when testing to find the best combination of ad copy and creative... Read more »
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Optimize your Meta ad creative for better performance. Follow this detailed checklist for branding, placements, variations, and enhancements.
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Finally! Flexible Format transparency… The New Option Some advertisers are seeing a new Creative option in the breakdown menu. Select it and you may see Flexible Format. [NOTE: Meta seems to be experimenting with this Creative breakdown option right now (not to be confused with Dynamic Creative Element). Depending on the ad account, I’m also... Read more »
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How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let me explain… Back Then Up to 2017, ad creation was simple. You provided the following: 1 image or video 1 primary text 1 headline 1 description You couldn’t customize by placement... Read more »
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Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to... Read more »
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The role of the Meta advertiser has changed. Here's how creative control evolved and what it means for building ads today...
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Everything gets a plus now! Meta tried to slip a few subtle branding changes by you, but I won’t let them. You may not have noticed the name updates to a few features… Advantage+ Campaign Budget Remember Advantage Campaign Budget? You know, the feature that was originally Campaign Budget Optimization? Well, its name has changed... Read more »
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There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test features and the opt-in to participate, go to your Advertising Settings and click on Advantage+ Creative. At the top, you’ll see an explanation to test new creative enhancements. When checked, these... Read more »
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