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Value Rules Are Here

Value Rules Are Here

Go to your Advertising Settings. If you have this, you’ll see Value Rules in the top section. This could be a really interesting update. Let’s take a closer look… What Are Value Rules? When you click to create a value rule, Meta will provide a brief overview of how Value Rules work. You can create... Read more »

The post Value Rules Are Here appeared first on Jon Loomer Digital.

The Best Advertisers Compare Attribution Settings

The Best Advertisers Compare Attribution Settings

The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day view attribution is only part of the story. The novices stop there. Those who care about impact and accuracy dig deeper. Compare Attribution Settings The best advertisers use the compare attribution... Read more »

The post The Best Advertisers Compare Attribution Settings appeared first on Jon Loomer Digital.

How to Impact Lead Quality

How to Impact Lead Quality

This is fundamental to controlling lead quality… It’s advertisers’ biggest challenge when running ads for lead generation. The algorithm is focused on getting us as many leads as possible within our budget. This often happens at the expense of quality. The algorithm does not care about the quality of your leads, but you do. While... Read more »

The post How to Impact Lead Quality appeared first on Jon Loomer Digital.

Optimize for Quality Leads

Optimize for Quality Leads

One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of them is related to your conversion event, which is something that I’m experimenting with now. Here’s how it works… The Standard Setup When you run ads to increase website leads, you... Read more »

The post Optimize for Quality Leads appeared first on Jon Loomer Digital.

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