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Separate Ad Sets for Different Interests and Behaviors

The Problem with Separate Ad Sets for Different Interests and Behaviors

Help me undestand… You created three ad sets, each one targeting a different group of interests and behaviors. Your performance goal is to optimize for conversions. Why are you doing it this way? The Problem When optimizing for conversions, Advantage Detailed Targeting is automatically on. The interests and behaviors are just a starting point. The... Read more »

The post Separate Ad Sets for Different Interests and Behaviors appeared first on Jon Loomer Digital.

They Would Have Bought it Anyway

They Would Have Bought It Anyway

“They would’ve bought it anyway.” I’m hearing this phrase a lot lately, and I’m confused by it. Let’s discuss… Why Advertisers Say It Advertisers say this when they realize a decent chunk of algorithmic targeting is dedicated to remarketing. The idea is that Meta is padding numbers by including results that would’ve happened without your... Read more »

The post They Would Have Bought it Anyway appeared first on Jon Loomer Digital.

Expand Ad Images with AI

Expand Ad Images with AI

Expand ad images with AI. Here’s how to join the test… Where to Find It Go to your Advertising Settings. Then click the box for Advantage+ Creative. If you’re one of the lucky ones, you have a section for Test New AI Generation Features. If you opt in, fewer than five% of ad impressions will... Read more »

The post Expand Ad Images with AI appeared first on Jon Loomer Digital.

2-Step Funnel Problems

2-Step Funnel Problems

The 2-step funnel is a popular Meta ads strategy, but it has several inherent problems. Let’s discuss… How it Works The 2-step funnel works like this… You run two campaigns: Campaign 1 is optimized for link clicks or landing page views Campaign 2 targets those people to sell your product It’s “two steps” because the... Read more »

The post 2-Step Funnel Problems appeared first on Jon Loomer Digital.

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