I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
The post When to Break from Meta Advertising Defaults: A Guide appeared first on Jon Loomer Digital.
Will Advantage+ Leads be an improvement on our current options? Meta announced the test of their new streamlined Advantage+ campaign creation for Sales, App, and Leads objectives. I’ve been looking forward to Advantage+ Leads since Meta first teased in in late 2023. The value of this new option will depend on how it functions. Let’s... Read more »
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Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between Advantage+ and Manual. But, that doesn’t mean that manual options have been eliminated. When the campaign is created, Advantage+ is automatically turned on. That includes Advantage+ Audience, Advantage+ Placements, and Advantage... Read more »
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This is a BIG change. Meta announced a series of changes related to a new streamlined Advantage+ campaign setup. But what’s happening to Advantage+ Shopping may be the most impactful. Advantage+ Sales is replacing Advantage+ Shopping, but this isn’t a simple name change. The following differences stand out… 1. Targeting and Exclusions First, Advantage+ Sales... Read more »
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Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here's what you need to know...
The post Advantage+ Sales, App, and Leads Campaigns are Coming appeared first on Jon Loomer Digital.
That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies. Well, there’s been a change. The Change In the Help Center article about Inventory Filters, it says this: Beginning on February 24, 2025, we’re gradually changing the default setting of inventory... Read more »
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The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. You define existing customers using audience segments. Unfortunately, this option is going away… What Happened? If you still have this option, you won’t have it for long. I... Read more »
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Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you that it’s not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing, there is plenty of truth in this point of view. Others swear by... Read more »
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When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.
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