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Facebook Partner Categories: All New and By Request

March 30th, 2015 Posted by

Facebook Partner Categories New and By Request

Starting January 20, Facebook updated the publicly available Partner Categories available for advertisers. Facebook works with data providers to bring third-party audience data onto the Facebook platform. Facebook will update Partner Categories on a quarterly basis to reflect the best performing and most accurate audience segments.

Below is a list of the Partner Categories as of January 20, by category. Following that is a list of the “by request” categories that have been otherwise removed (due to poor performance). In parentheses is the partner providing that data.

Charitable Causes and Donations

Cancer Causes (Epsilon)
Children’s Causes (Epsilon)
Religious (Epsilon)

Demographics

Home Composition > New parents (DLX)
Home Composition > Young & Hip (DLX)
Moms > Big-City Moms (DLX)
Moms > Moms of grade school kids (DLX)
Moms > Moms of high school kids (DLX)
Moms > Moms of preschool kids (DLX)
Moms > New moms (DLX)
Moms > Working-Class Moms (DLX)

DLX Auto Powered by Polk

Max In Market > All (DLX)
Max In Market > Body Style > Crossover Vehicle (DLX)
Max In Market > Body Style > Entry/Economy/Compact (DLX)
Max In Market > Body Style > Full-size Sedan (DLX)
Max In Market > Body Style > Full-size SUV (DLX)
Max In Market > Body Style > Hybrid/Alternative Fuel (DLX)
Max In Market > Body Style > Luxury Sedan (DLX)
Max In Market > Body Style > Luxury SUV (DLX)
Max In Market > Body Style > Midsize Car (DLX)
Max In Market > Body Style > Minivan (DLX)
Max In Market > Body Style > Pickup Truck (DLX)
Max In Market > Body Style > Small/Mid-size SUV (DLX)
Max In Market > Body Style > Sports Car/Convertible (DLX)

Financial

Credit > Number of Credit Lines > 1 Line (Acxiom)
Credit > Number of Credit Lines > 2 Lines (Acxiom)
Credit > Number of Credit Lines > 3 Lines (Acxiom)
Credit > Number of Credit Lines > 4 Lines (Acxiom)
Credit > Number of Credit Lines > 5 Lines (Acxiom)
Credit > Number of Credit Lines > 6 Lines (Acxiom)
Credit > Number of Credit Lines > 7 Lines (Acxiom)
Credit > Number of Credit Lines > 8 Lines (Acxiom)
Credit > Number of Credit Lines > 9 Lines (Acxiom)

Home

Home value > Less than $50,000 (Acxiom)
Home value > $50,000 – $99,999 (Acxiom)
Home value > $100,000 – $199,999 (Acxiom)
Home value > $200,000 – $299,999 (Acxiom)
Home value > $300,000 – $499,999 (Acxiom)
Home value > $500,000 – $699,999 (Acxiom)
Home value > $700,000 – $999,999 (Acxiom)
Home value > $1,000,000 – $1,999,999 (Acxiom)
Home value > Over $2,000,000 (Acxiom)
Property Type > Apartment (Acxiom)
Property Type > Condo (Acxiom)
Property Type > Single (Acxiom)

Interest

Investing / Finance > Personal Investments (Acxiom)
Investing / Finance > Real Estate Investments (Acxiom)

Media

Radio > Likely To Listen To Type > Internet (Acxiom)
Radio > Likely To Listen To Type > Internet/Satellite (Acxiom)
Television > Primetime > Likely Watch > Action Shows (Acxiom)
Television > Primetime > Likely Watch > Adventure Shows (Acxiom)
Television > Primetime > Likely Watch > Animals Shows (Acxiom)
Television > Primetime > Likely Watch > Auto Racing Shows (Acxiom)
Television > Primetime > Likely Watch > Auto Shows (Acxiom)
Television > Primetime > Likely Watch > Baseball Shows (Acxiom)
Television > Primetime > Likely Watch > Biography Shows (Acxiom)
Television > Primetime > Likely Watch > Children’s Shows (Acxiom)
Television > Primetime > Likely Watch > Comedy Shows (Acxiom)
Television > Primetime > Likely Watch > Cooking Shows (Acxiom)
Television > Primetime > Likely Watch > Crime Drama Shows (Acxiom)
Television > Primetime > Likely Watch > Crime Shows (Acxiom)
Television > Primetime > Likely Watch > Docudrama Shows (Acxiom)
Television > Primetime > Likely Watch > Documentary Shows (Acxiom)
Television > Primetime > Likely Watch > Drama Shows (Acxiom)
Television > Primetime > Likely Watch > Educational Shows (Acxiom)
Television > Primetime > Likely Watch > Entertainment Shows (Acxiom)
Television > Primetime > Likely Watch > Fantasy Shows (Acxiom)
Television > Primetime > Likely Watch > Game Shows (Acxiom)
Television > Primetime > Likely Watch > Health Shows (Acxiom)
Television > Primetime > Likely Watch > Historical Drama Shows (Acxiom)
Television > Primetime > Likely Watch > History Shows (Acxiom)
Television > Primetime > Likely Watch > Home improvement Shows (Acxiom)
Television > Primetime > Likely Watch > Horror Shows (Acxiom)
Television > Primetime > Likely Watch > Interview Shows (Acxiom)
Television > Primetime > Likely Watch > Law Shows (Acxiom)
Television > Primetime > Likely Watch > Martial Arts Shows (Acxiom)
Television > Primetime > Likely Watch > Motorsports Shows (Acxiom)
Television > Primetime > Likely Watch > Musical Comedy Shows (Acxiom)
Television > Primetime > Likely Watch > Musical Shows (Acxiom)
Television > Primetime > Likely Watch > Mystery Shows (Acxiom)
Television > Primetime > Likely Watch > Nature Shows (Acxiom)
Television > Primetime > Likely Watch > News Shows (Acxiom)
Television > Primetime > Likely Watch > Newsmagazine Shows (Acxiom)
Television > Primetime > Likely Watch > Outdoors Shows (Acxiom)
Television > Primetime > Likely Watch > Public Affairs Shows (Acxiom)
Television > Primetime > Likely Watch > Reality Shows (Acxiom)
Television > Primetime > Likely Watch > Religious Shows (Acxiom)
Television > Primetime > Likely Watch > Romance Shows (Acxiom)
Television > Primetime > Likely Watch > Science Fiction Shows (Acxiom)
Television > Primetime > Likely Watch > Science Shows (Acxiom)
Television > Primetime > Likely Watch > Self Improvement Shows (Acxiom)
Television > Primetime > Likely Watch > Shopping Shows (Acxiom)
Television > Primetime > Likely Watch > Sitcom Shows (Acxiom)
Television > Primetime > Likely Watch > Spanish Shows (Acxiom)
Television > Primetime > Likely Watch > Sports Event Shows (Acxiom)
Television > Primetime > Likely Watch > Sports Talk Shows (Acxiom)
Television > Primetime > Likely Watch > Standup Shows (Acxiom)
Television > Primetime > Likely Watch > Suspense Shows (Acxiom)
Television > Primetime > Likely Watch > Talk Shows (Acxiom)
Television > Primetime > Likely Watch > Travel Shows (Acxiom)
Television > Primetime > Likely Watch > Weather Shows (Acxiom)
Television > Primetime > Likely Watch > Western Shows (Acxiom)

Personal Finance

Credit Union Member (Epsilon)
Income > $30,000 – $40,000 (Acxiom)
Income > $40,000 – $50,000 (Acxiom)
Income > $50,000 – $75,000 (Acxiom)
Income > $75,000 – $100,000 (Acxiom)
Income > $100,000 – $125,000 (Acxiom)
Income > $125,000 – $150,000 (Acxiom)
Income > $150,000 – $250,000 (Acxiom)
Income > $250,000 – $350,000 (Acxiom)
Income > $350,000 – $500,000 (Acxiom)
Income > Over $500,000 (Acxiom)
Investments > Full-Service Investors (Acxiom)
Investments > Independent Investors (Acxiom)
Investments > Semi-Independent Investors (Acxiom)
Net worth > $1 – $100,000 (Acxiom)
Net worth > $100,000 – $200,000 (Acxiom)
Net worth > $200,000 – $500,000 (Acxiom)
Net worth > $500,000 – $750,000 (Acxiom)
Net worth > $750,000 – $1,000,000 (Acxiom)
Net worth > $1,000,000 – $2,000,000 (Acxiom)
Net worth > Over $2,000,000 (Acxiom)
Spending Methods > Credit Card, High Spenders (Epsilon)
Spending Methods > Debit Card (Epsilon)

Politics

Political Party (household) > Democrat (Epsilon)
Political Party (household) > Democrat and Independent (Epsilon)
Political Party (household) > Democrat and Republican (Epsilon)
Political Party (household) > Democrat, Republican and Independent (Epsilon)
Political Party (household) > Independent (Epsilon)
Political Party (household) > Republican (Epsilon)
Political Party (household) > Republican and Independent (Epsilon)

Purchase Behavior

Alcohol beverage buyers > Craft beer (DLX)
Alcohol beverage buyers > Domestic beer (DLX)
Alcohol beverage buyers > Import beer (DLX)
Alcohol beverage buyers > Light beer (DLX)
Alcohol beverage buyers > Premium beer (DLX)
BuyStyles > Dairy Free (DLX)
BuyStyles > Fresh & Healthy (DLX)
BuyStyles > Home Cooking & Grilling (DLX)
BuyStyles > Vegetarian (DLX)
Clothing > Luxury Retailers (DLX)
Clothing > Luxury Women’s Apparel (DLX)
Clothing > Men’s Fashion & Apparel Buyers (DLX)
Clothing > Women’s Fashion & Apparel Buyers (DLX)
Frozen food buyers > Frozen appetizers & snacks (DLX)
Frozen food buyers > Frozen bread & dough (DLX)
Frozen food buyers > Frozen breakfast (DLX)
Frozen food buyers > Frozen desserts (DLX)
Frozen food buyers > Frozen ethnic foods (DLX)
Frozen food buyers > Frozen fruit (DLX)
Frozen food buyers > Frozen pasta (DLX)
Frozen food buyers > Frozen pizza (DLX)
Health and beauty > Health & Wellness Buyers (DLX)
Health and beauty buyers > Antiperspirants & deodorants (DLX)
Health and beauty buyers > Men’s grooming (DLX)
Health and beauty buyers > Oral care (DLX)
Health and beauty buyers > Skin care (DLX)
Pet Products > Cat Products (Epsilon)
Pet Products > Dog Products (Epsilon)
Pet Products > Other Pet Products (Epsilon)
Professional > In Market > Likely to Be a Small Business (DLX)
Purchase Type > Children’s Products Buyers > Baby Products (DLX)
Purchase Type > Children’s Products Buyers > Children’s Apparel (DLX)
Purchase Type > Children’s Products Buyers > Toys (DLX)
Purchase Type > Consumer Electronics Buyers (DLX)
Purchase Type > Consumer Electronics, Appliances & Accessories (DLX)
Purchase Type > Home Furnishing and Accessories (DLX)
Restaurant > Top Tier Spender > Fine Dining (DLX)
Restaurant > Top Tier Spender > Mid-Range Restaurants / Non Quick Serve (DLX)
Restaurant > Top Tier Spender > Quick Serve Restaurants (DLX)
Store Type > Department Stores (DLX)
Store Type > Discount Department Store (DLX)
Technology > Likely eReader Brand > Kindle eReader (Acxiom)
Technology > Likely Product Brand Ownership > Wii (Acxiom)
Technology > Use an eReader (Acxiom)

Residential Profiles

Length of Residence > less than 1 year (Epsilon)
Length of Residence > 1-2 years (Epsilon)
Length of Residence > 3-5 years (Epsilon)
Length of Residence > 6+ years (Epsilon)

Work

Job role > Administration and managerial (Acxiom)
Job role > Blue collar and craftsmen (Acxiom)
Job role > Corporate executives (Acxiom)
Job role > Educators (Acxiom)
Job role > Farmers (Acxiom)
Job role > Financial professionals (Acxiom)
Job role > Homemakers (Acxiom)
Job role > Legal professionals (Acxiom)
Job role > Medical professionals (Acxiom)
Job role > Professional and technical (Acxiom)
Job role > Religious (Acxiom)
Job role > Retired (Acxiom)
Job role > Sales and service (Acxiom)
Job role > Self-employed (Acxiom)
Job role > Student (Acxiom)
Job role > White collar and clerical (Acxiom)

**Here’s a list of the categories that are now “by request”**

Business

Type Of Business > Corporation (Epsilon)

Charitable Causes

Children’s interests (Acxiom)
Religious (Acxiom)

Demographics

Family > Expectant parents (Acxiom)
Family > New parents 1 (Acxiom)
Family > New parents 2 (7 – 9 months) (Acxiom)
Family > New parents 3 (10 – 12 months) (Acxiom)
Home composition > Newlyweds (Acxiom)

DLX Auto Powered by Polk

Motorcycle > Owners > All motorcycles (DLX)
Motorcycle > Owners > All-terrain vehicle (ATV) (DLX)
Motorcycle > Owners > BMW (DLX)
Motorcycle > Owners > Domestic (DLX)
Motorcycle > Owners > Foreign (DLX)
Motorcycle > Owners > Harley (DLX)
Motorcycle > Owners > Honda (DLX)
Motorcycle > Owners > Kawasaki (DLX)
Motorcycle > Owners > Less than 600cc engine (DLX)
Motorcycle > Owners > Minibike/moped/scooter (DLX)
Motorcycle > Owners > Off-road/trail/dirt bike (DLX)
Motorcycle > Owners > Over 600cc engine (DLX)
Motorcycle > Owners > Polaris (DLX)
Motorcycle > Owners > Road/street bike (DLX)
Motorcycle > Owners > Suzuki (DLX)
Motorcycle > Owners > Yamaha (DLX)
Motorcycle > Purchased > 0 – 6 months ago (DLX)
Motorcycle > Purchased > 13 – 24 months ago (DLX)
Motorcycle > Purchased > 25 – 36 months ago (DLX)
Motorcycle > Purchased > 37 – 48 months ago (DLX)
Motorcycle > Purchased > 7 – 12 months ago (DLX)
Motorcycle > Purchased > Over 48 months ago (DLX)
New vehicle shoppers (In market) > Model > Chevrolet Camaro (DLX)
New vehicle shoppers (In market) > Model > Chevrolet Cruze (DLX)
New vehicle shoppers (In market) > Model > Chevrolet Equinox (DLX)
New vehicle shoppers (In market) > Model > Chevrolet Malibu (DLX)
New vehicle shoppers (In market) > Model > Chevrolet Silverado (DLX)
New vehicle shoppers (In market) > Model > Chevrolet Sonic (DLX)
New vehicle shoppers (In market) > Model > Chrysler 200 (DLX)
New vehicle shoppers (In market) > Model > Chrysler Town & Country (DLX)
New vehicle shoppers (In market) > Model > Dodge Journey (DLX)
New vehicle shoppers (In market) > Model > Ford Edge (DLX)
New vehicle shoppers (In market) > Model > Ford Escape (DLX)
New vehicle shoppers (In market) > Model > Ford Explorer (DLX)
New vehicle shoppers (In market) > Model > Ford F150 (DLX)
New vehicle shoppers (In market) > Model > Ford Focus (DLX)
New vehicle shoppers (In market) > Model > Ford Fusion (DLX)
New vehicle shoppers (In market) > Model > Ford Mustang (DLX)
New vehicle shoppers (In market) > Model > GMC Sierra (DLX)
New vehicle shoppers (In market) > Model > GMC Terrain (DLX)
New vehicle shoppers (In market) > Model > Honda Accord (DLX)
New vehicle shoppers (In market) > Model > Honda Civic (DLX)
New vehicle shoppers (In market) > Model > Honda CR-V (DLX)
New vehicle shoppers (In market) > Model > Honda Odyssey (DLX)
New vehicle shoppers (In market) > Model > Honda Pilot (DLX)
New vehicle shoppers (In market) > Model > Hyundai Elantra (DLX)
New vehicle shoppers (In market) > Model > Hyundai Sonata (DLX)
New vehicle shoppers (In market) > Model > Jeep Grand Cherokee (DLX)
New vehicle shoppers (In market) > Model > Jeep Wrangler (DLX)
New vehicle shoppers (In market) > Model > Kia Forte (DLX)
New vehicle shoppers (In market) > Model > Kia Optima (DLX)
New vehicle shoppers (In market) > Model > Kia Sorento (DLX)
New vehicle shoppers (In market) > Model > Kia Soul (DLX)
New vehicle shoppers (In market) > Model > Mazda 3 (DLX)
New vehicle shoppers (In market) > Model > Nissan Altima (DLX)
New vehicle shoppers (In market) > Model > Nissan Rogue (DLX)
New vehicle shoppers (In market) > Model > Nissan Sentra (DLX)
New vehicle shoppers (In market) > Model > Nissan Versa (DLX)
New vehicle shoppers (In market) > Model > RAM 1500 (DLX)
New vehicle shoppers (In market) > Model > Subaru Forester (DLX)
New vehicle shoppers (In market) > Model > Subaru Impreza (DLX)
New vehicle shoppers (In market) > Model > Subaru Outback (DLX)
New vehicle shoppers (In market) > Model > Toyota Camry (DLX)
New vehicle shoppers (In market) > Model > Toyota Corolla (DLX)
New vehicle shoppers (In market) > Model > Toyota Highlander (DLX)
New vehicle shoppers (In market) > Model > Toyota Prius (DLX)
New vehicle shoppers (In market) > Model > Toyota Rav4 (DLX)
New vehicle shoppers (In market) > Model > Toyota Scion (DLX)
New vehicle shoppers (In market) > Model > Toyota Sienna (DLX)
New vehicle shoppers (In market) > Model > Toyota Tacoma (DLX)
New vehicle shoppers (In market) > Model > Toyota Tundra (DLX)
New vehicle shoppers (In market) > Model > Volkswagen Jetta (DLX)
New vehicle shoppers (In market) > Style > Crossover (DLX)
New vehicle shoppers (In market) > Style > Economy/compact (DLX)
New vehicle shoppers (In market) > Style > Full-size sedan (DLX)
New vehicle shoppers (In market) > Style > Full-size SUV (DLX)
New vehicle shoppers (In market) > Style > Hybrid/alternative fuel (DLX)
New vehicle shoppers (In market) > Style > Luxury sedan (DLX)
New vehicle shoppers (In market) > Style > Luxury SUV (DLX)
New vehicle shoppers (In market) > Style > Midsize car (DLX)
New vehicle shoppers (In market) > Style > Minivan (DLX)
New vehicle shoppers (In market) > Style > Pickup truck (DLX)
New vehicle shoppers (In market) > Style > Small/midsize SUV (DLX)
New vehicle shoppers (In market) > Style > Sports car/convertible (DLX)
Used vehicle buyers (In market) > Make > Acura (DLX)
Used vehicle buyers (In market) > Make > Audi (DLX)
Used vehicle buyers (In market) > Make > BMW (DLX)
Used vehicle buyers (In market) > Make > Buick (DLX)
Used vehicle buyers (In market) > Make > Cadillac (DLX)
Used vehicle buyers (In market) > Make > Chevrolet car (DLX)
Used vehicle buyers (In market) > Make > Chevrolet truck (DLX)
Used vehicle buyers (In market) > Make > Chrysler (DLX)
Used vehicle buyers (In market) > Make > Dodge car (DLX)
Used vehicle buyers (In market) > Make > Dodge RAM (DLX)
Used vehicle buyers (In market) > Make > Ford car (DLX)
Used vehicle buyers (In market) > Make > Ford truck (DLX)
Used vehicle buyers (In market) > Make > GMC (DLX)
Used vehicle buyers (In market) > Make > Honda (DLX)
Used vehicle buyers (In market) > Make > Hummer (DLX)
Used vehicle buyers (In market) > Make > Hyundai (DLX)
Used vehicle buyers (In market) > Make > Infiniti (DLX)
Used vehicle buyers (In market) > Make > Isuzu (DLX)
Used vehicle buyers (In market) > Make > Jaguar (DLX)
Used vehicle buyers (In market) > Make > Jeep (DLX)
Used vehicle buyers (In market) > Make > Kia (DLX)
Used vehicle buyers (In market) > Make > Land Rover (DLX)
Used vehicle buyers (In market) > Make > Lexus (DLX)
Used vehicle buyers (In market) > Make > Lincoln (DLX)
Used vehicle buyers (In market) > Make > Mazda (DLX)
Used vehicle buyers (In market) > Make > Mercedes-Benz (DLX)
Used vehicle buyers (In market) > Make > Mercury (DLX)
Used vehicle buyers (In market) > Make > MINI (DLX)
Used vehicle buyers (In market) > Make > Mitsubishi (DLX)
Used vehicle buyers (In market) > Make > Nissan (DLX)
Used vehicle buyers (In market) > Make > Pontiac (DLX)
Used vehicle buyers (In market) > Make > Porsche (DLX)
Used vehicle buyers (In market) > Make > Saab (DLX)
Used vehicle buyers (In market) > Make > Saturn (DLX)
Used vehicle buyers (In market) > Make > Subaru (DLX)
Used vehicle buyers (In market) > Make > Suzuki (DLX)
Used vehicle buyers (In market) > Make > Toyota (DLX)
Used vehicle buyers (In market) > Make > Volkswagen (DLX)
Used vehicle buyers (In market) > Make > Volvo (DLX)

DLX TV Powered by TRA

TV Networks > A&E (DLX)
TV Networks > AMC (DLX)
TV Networks > Disney (DLX)
TV Networks > ESPN (DLX)
TV Networks > FX (DLX)
TV Networks > HGTV (DLX)
TV Networks > History Channel (DLX)
TV Networks > TBS (DLX)
TV Networks > TNT (DLX)
TV Networks > USA (DLX)

Home

Home Type > Single-family structure (Acxiom)
Home value > Less than $50,000 (Acxiom)
Home value > $50,000 – $99,999 (Acxiom)
Home value > $100,000 – $149,999 (Acxiom)
Home value > $150,000 – $199,999 (Acxiom)
Home value > $200,000 – $249,999 (Acxiom)
Home value > $250,000 – $299,999 (Acxiom)
Home value > $300,000 – $349,999 (Acxiom)
Home value > $350,000 – $399,999 (Acxiom)
Home value > $400,000 – $449,999 (Acxiom)
Home value > $450,000 – $499,999 (Acxiom)
Home value > $500,000 – $599,999 (Acxiom)
Home value > $600,000 – 699,999 (Acxiom)
Home value > $700,000 – $799,999 (Acxiom)
Home value > $800,000 – $999,999 (Acxiom)
Home value > $1,000,000 – $1,499,999 (Acxiom)
Home value > $1,500,000 – $1,999,999 (Acxiom)
Home value > Over $1,999,999 (Acxiom)

Personal Finance

Income > $30,000 – $40,000 (Acxiom)
Income > $40,000 – $50,000 (Acxiom)
Income > $50,000 – $75,000 (Acxiom)
Income > $75,000 – $100,000 (Acxiom)
Income > $100,000 – $125,000 (Acxiom)
Income > Over $125,000 (Acxiom)
Insurance > Auto > Renews in April (Acxiom)
Insurance > Auto > Renews in August (Acxiom)
Insurance > Auto > Renews in December (Acxiom)
Insurance > Auto > Renews in February (Acxiom)
Insurance > Auto > Renews in January (Acxiom)
Insurance > Auto > Renews in July (Acxiom)
Insurance > Auto > Renews in June (Acxiom)
Insurance > Auto > Renews in March (Acxiom)
Insurance > Auto > Renews in May (Acxiom)
Insurance > Auto > Renews in November (Acxiom)
Insurance > Auto > Renews in October (Acxiom)
Insurance > Auto > Renews in September (Acxiom)
Insurance > Health > Likely no dependents (Acxiom)
Insurance > Health > Likely to have Dental Insurance (Acxiom)
Insurance > Home > Expires in April (Acxiom)
Insurance > Home > Expires in August (Acxiom)
Insurance > Home > Expires in December (Acxiom)
Insurance > Home > Expires in February (Acxiom)
Insurance > Home > Expires in January (Acxiom)
Insurance > Home > Expires in July (Acxiom)
Insurance > Home > Expires in June (Acxiom)
Insurance > Home > Expires in March (Acxiom)
Insurance > Home > Expires in May (Acxiom)
Insurance > Home > Expires in November (Acxiom)
Insurance > Home > Expires in October (Acxiom)
Insurance > Home > Expires in September (Acxiom)
Insurance > Life > Life insurance owners (Acxiom)
Investments > Likely full-service investors (Acxiom)
Investments > Likely self-directed investors (Acxiom)
Net worth > $1 – $100,000 (Acxiom)
Net worth > $100,000 – $1,000,000 (Acxiom)
Net worth > $1,000,000 – $2,000,000 (Acxiom)
Net worth > Over $2,000,000 (Acxiom)

Politics (US)

Select from 435 congressional districts by state (Acxiom)
Select from 51 senatorial districts by state and DC (DLX)
Party affiliation > Independent voter (Acxiom)
Party affiliation > Registered Democrats (DLX)
Party affiliation > Registered Republicans (DLX)

Purchase Behavior and Transactions

Business purchases > Office and corporate gifts (Epsilon)
Clothing > Children’s > Children’s apparel (Acxiom)
Clothing > Children’s > Infant and toddler apparel (Acxiom)
Purchase types > Appliances (Acxiom)
Purchase types > Gender neutral apparel (Acxiom)
Store types > Membership warehouse (Acxiom)
Retail Spend > Above Average (Epsilon)

Work

Job role > Financial professionals (Acxiom)
Job role > Military (Acxiom)
Job role > Student (Acxiom)

Category: PHC Blog Uncategorized

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